Tour Operator Agency Database Essay - 634 Words

Tour Operator Agency Database Jeremy Clark Dr. Larisa Bulysheva CIS 515 – Strategic Plan For Database Systems August 14, 2013 Tour Operator Agency Database Week 6 Assignment 5 Mike Jennings Enhanced Database Management Strategy Proposal An efficient data structure design requires a thorough analysis of both the rules a business follows and the relational business objects that allow the production of output for the organization. An efficient model of data should as well require little maintenance and oversight if built properly. Designing a data model promoting data redundancy and normalization provides a design that requires minimal modification to handle. (Tupper 2011) For your†¦show more content†¦For the Tour table in Figure 5 the primary key that I chose I made composite to uniquely identify the attributes related to the purchase of a tour. The composite primary key CustomerID,EmployeeID,TourName,TourDate,TourSeason for the Tour table allows this table to almost act like an invoice for each tour sale. Figure 5 Tour Table 5. My tables were in 1NF and because I had no partial dependencies my tables were now in 2NF Proposed Naming Convention and Entity Attributes The table names â€Å"Employee†, â€Å"Customer†, â€Å"Tour†, and â€Å"TourCost† accurately define the data represented within each table. To better associate the data in the Tour with its operational purpose I will rename to TourInvoice. For this organization I’ve gone back and renamed several entities to better associate the entity to the table it belongs to. For example the FirstName attribute in the EMPLOYEE table was renamed to EMPFirstName to associate this first name attribute with the EMPLOYEE FirstName and not Customer First Name which was changed as well. See the captures below for entity and attribute names and their data types. Figure 6 Naming Convention for Employee and Customer Table Figure 7 Naming Convention for TourCost and TourInvoice Table Proposed Entity Relationship Model Figure 8 Many Customers complete one invoice (TourInvoice) at the sale of a tour. One TourInvoice is assigned a PricePerson contained within the TourCostShow MoreRelatedTour Operator Agency Database. Essay697 Words   |  3 PagesA multinational tour operator agency has gained new business growth in the North American market through the use of social media. Its operation has expanded by 50% within six months and the agency requires an enhanced data management strategy to sustain their business operations. Their existing data repository for its reservation processing system is limited in business intelligence and reporting functionalities. The tour operator seeks a database management specialist to assist them in leveragingRead MoreTour Operator Agency datbase801 Words   |  4 PagesAssignment 5: Tour Operator Agency Database Due Week 6 and worth 90 points The Strayer Oracle Server may be used to test and compile the SQL Queries developed for this assignment. Your instructor will provide you with login credentials to a Strayer University maintained Oracle server. A multinational tour operator agency has gained new business growth in the North American market through the use of social media. Its operation has expanded by 50% within six months and the agency requires anRead MoreHow Can Tour Operators Use the Internet to Overcome the Problems of Intangibility and Perishability in Selling Holiday Packages?1540 Words   |  7 Pagesinformation-intensive industry and is said to hold together different components belonging to the travel industry, such as airlines, travel agencies, attractions, car rental and several other aspects (Poon, 1993). The main objective of a tour operator is to combine these components to create a holiday package. With the advent of the internet, tour operators can now expand their activities and make available relevant information, conquering new customers (Wyner, 2000). However, in order to do so effectivelyRead MoreNew Technology2240 Words   |  9 Pagesfor our everyday life. Most of the industries have set their new value propositions to adjust themselves to the new technologies. 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This report studies the dimensions of Abercrombie and Kent tourism systems and practises. The report studies the impact of e-business on the distribution strategies of travel agencies and the importance of distribution channels. Moreover, in context with the Abercrombie and Kent the report studies the distribution strategies and its importance on the performance of the company. Overview of the company: Abercrombie Kent wasRead MoreThe Tourism Promotion Efforts Of Tunisia Essay3010 Words   |  13 Pagesis an effective way to promote museum inside and outside. It also contains comments with audio and video about the pieces on display, and the visitor can use it for free by choosing three paths according to his/her desire: †¢ The path of exploration: tour includes all the basic constituent parts of the museum. †¢ The Path mosaic: a private group to enjoy the Roman mosaic round. †¢ The custom path for children: to discover the games and entertainment during the period of the Romans. As a result, thanks

A Research Study On Nutrition And Treatment Of Blood Glucose

Today most people take for granted the amount of research, time, effort, and money that went into the development of medications or medical treatment. When someone reaches for the aspirin bottle to relieve a pounding headache or that lifesaving injection of insulin used daily to treat and manage levels of blood glucose are both the end results of long and costly research. Without research the awareness of vitamin deficiencies, treatments for cancer, organ transplantation, and vaccines for humans and animals would cease to exist. It all begins in the laboratory and the study of pathophysiology which looks at how living organism function and the effects certain disease. Basic research â€Å"bench studies† or preclinical research is performed†¦show more content†¦(Grady, 2008) For example, after a new drug or medical device has been proven safe and effective and is available to the general population, it still has to be monitored by the FDA for any possible unknown safety concerns, negative side effects, and/or potential unsafe drug interactions. In figure 1, the timeline only represents clinical trial research and development. In some cases basic research â€Å"bench† studies could take decades and may never even result in a clinical trial or ending up â€Å"beside†. Figure 1. Timeline of Clinical trail research and development. From Public Health News Ethical dilemmas can present themselves and consideration of ethical principles happen at every step of the way of the research process. For example, during the Ebola outbreak in 2014 there were several vaccines that were still in the experimental phase, meaning they had only been tested in laboratories on animals and still needed clinical researched involving human subjects. Researchers are under a great deal of pressure to find a cure or treatment and encounter ethical dilemmas. The need for a vaccine is urgent, however, rushing the experimental clinical phases could put people at greater risks and potential harm which violates the principle of beneficence to do â€Å"no harm†. The researchers had to decide which human subjects out of a large population infected with the virus would receive the experimental

Ehrs in Health Care Free Essays

EHRs in Health Care x x x Abstract In 2009, the Health Information Technology for Economic and Clinical Health Act (HITECH) was passed into law mandating interoperable Electronic Health Record (EHR) adoption throughout the United States health care system for all providers who serve Medicare or Medicaid patients. The HITECH Act sets â€Å"meaningful use† requirements, goals, and objectives, and gives specific timelines for which to achieve them. As an incentive to expedite the process, the Centers for Medicare and Medicaid Services (CMS) has offered monetary rewards for those facilities and physicians who are taking steps to implement an EHR system by 2015. We will write a custom essay sample on Ehrs in Health Care or any similar topic only for you Order Now Beginning in 2015, CMS will penalize facilities and physicians who have not implemented an EHR system. One of the stipulations of receiving the incentive money is demonstrating â€Å"meaningful use†, or utilizing EHR technology in a meaningful way that improves patient care. Meaningful use has three stages, each focusing on different areas of patient care. There are several advantages and disadvantages of implementing an EHR system, but the benefits greatly outweigh the risks. The HITECH Act is one of the most important pieces of health care legislation to date and has been called the â€Å"foundation for health care reform† (Blavin Ormond, 2011). In 2004, the Bush administration introduced a plan to ensure that the medical profession completely converts to electronic health records (EHR). This plan was passed into law by the Obama administration in 2009 under the Health Information Technology for Economic and Clinical Health Act (HITECH), which is a provision of the American Recovery and Reinvestment Act (ARRA) (Kwami, n. d. ). This Act is essentially a $27 billion stimulus package meant to accelerate health care information technology in the United States. It allows the Centers for Medicare and Medicaid Services (CMS) to offer financial incentives (up to $44,000 from Medicare and $63,750 from Medicaid per physician or up to $2 million per hospital) for implementing an Electronic Health Record (EHR) system in their facility by 2015 (Murphy, 2012). Not only do they have to implement it, they must also meet the â€Å"meaningful use† requirements set forth by CMS for successful utilization of the EHR system. To receive the maximum incentive payment, physicians/facilities must begin participation by April 1, 2013. Starting in 2015, physicians and facilities who have not met those requirements will be penalized. What is Meaningful Use? Meaningful use is an umbrella term for the rules and regulations that hospitals and physicians must meet to qualify for the federal incentive funding under ARRA. There are three stages of meaningful use; each has different goals and objectives. For example, stage one focuses on data capture and sharing, and is grouped into five patient-driven areas related to patient health outcomes: 1. ) Improve quality, safety, and efficiency, 2. ) Engage patients and families, 3. ) Improve care coordination, 4. ) Improve public and population health, and 5. ) Ensure privacy and security for personal health information (â€Å"Meaningful Use 101,† n. d. ). Step two focuses on the advanced clinical processes involved in patient care and stage three will focus on improving actual patient outcomes. Requirements for meaningful use include the ability to e-prescribe, electronically exchange patient health information, and report on clinical data. The eventual goal is a national health information network. Facilities and physicians must achieve stage three of meaningful use by 2015. Traditionally, physicians have been reimbursed based on how many services they provide (fee for service). Meaningful use shifts this paradigm to a more patient centered process and concentrates on performance-based initiatives like pay for performance (P4P) reimbursement. CMS recently introduced three P4P programs mandated by ARRA designed to reward higher-performing hospitals and penalize poorer-performing hospitals through these reimbursement practices. Hospitals performing at or below the 50th percentile nationally on hospital quality and patient experience measures can expect to see a significant reduction in payment from CMS as early as 2012 (â€Å"Pay for Performance Payment,† n. d. ). The shift from volume-based to value-based reimbursement methodology puts more emphasis on patient care and achieving positive outcomes. Another part of meaningful use requires that EHRs are interoperable with other facilities and physicians even if they are not the within the same organization. This means that every organization’s EHR system must to be able to â€Å"talk† to other organizations’ systems. If a patient travels to another state or another country and needs to go to the doctor for any reason, the physician there will be able to bring up the patient’s EHR and treat them based on the up-to-date medical information contained in their EHR. This is especially important in emergency situations where the patient may not be in the position to supply needed information. Locally, interoperability is important because it helps physicians communicate with other facilities such as a referral. A patient’s family physician may refer them to a specialty doctor and with an EHR, both doctors can view and document findings in one record rather than having separate papers that need to be brought in by the patient and filed in their paper record. EHRs are also an asset within the same facility. When a patient gets a lab or x-rays done, the physician can immediately bring up the results rather than having to wait for the lab/x-ray technician to physically bring the results to them. Interoperability makes coordination of care easier and more efficient. Advantages of Implementing an EHR In addition to the benefits of interoperability, there are several other advantages of implementing an EHR. The main goal of an EHR is to improve the quality and safety of patient care. EHRs can help provide better health care by improving all aspects of patient care like safety, effectiveness, patient-centeredness, communication, education, timeliness, and efficiency (â€Å"What Are the Advantages,† n. . ). Having a single record that includes all of a patient’s health information and is up to date, complete, and accurate allow for better coordination of care, accessibility of information, convenience, simpler disease management, enhanced collaboration between providers by improved information sharing, a significant reduction in medical errors, up-to-date medication and allergy lists, and cost savings in the long run (â€Å"Benefits of EHRs,† n. d. ). EHRs al so reduce waste and liminate duplicate screenings and tests, as well as help physicians make better, more comprehensive clinical decisions by integrating patient information from multiple sources into one EHR (â€Å"What Are the Advantages,† n. d. ). Another advantage of having your health record in electronic format is increased security and privacy. With a paper record, anyone can pull it off the shelf and browse through it, but with an electronic record there are differing levels of authorization allowing only certain people access to your chart. Also, your chart cannot get â€Å"lost†. Instead of someone having to sign it out every time they need to use it and having to manually track it, an EHR allows multiple users to access it at different times, on different computers, and leaves an audit trail automatically. Disadvantages of Implementing an EHR There are also disadvantages of EHRs including overall cost, ongoing maintenance costs, changes in workflow, and temporary loss of productivity just to name a few (Menachemi ; Collum, 2011). One of the biggest concerns of implementing an EHR system is the initial cost. Acquiring and implementing an EHR system can be quite expensive depending on the size of the facility. The projected total cost for a medium sized inpatient facility with a seven year EHR installation is approximately $19 million. In the outpatient setting, cost is approximately $14,000 per physician in the initial year of implementation for a six-physician practice, and $19,000 per physician with three or fewer physicians (Menachemi ; Collum, 2011). Smaller practices may find it hard to cope with the added expense of an EHR system; the viability of those practices may suffer as a result. Another disadvantage of implementing an EHR system is the cost of transitioning from paper to electronic records. Additional staff will be required to scan in all of the paper documents into electronic format. This process can take months depending on how big the facility is so it could really have an impact on a facilities bottom line. There will also be a period of time where the staff is less productive than they would normally be as they learn how to use the electronic system. This period is called the â€Å"learning curve†. To help remedy this, temporary staff will need to be hired to fill in the gap and keep the workflow up to date which also has a significant financial effect on an organization. The maintenance of an EHR system can be costly and technology is not always reliable. Hardware must be replaced and software must be upgraded on a regular basis. In addition, providers must have ongoing training for staff as well as IT support available, such as a 24/7 help line. Also, as with all things electronic, there is always the possibility of the system going down. Hospitals and physicians must have a plan in place outlining what the proper procedure is for the â€Å"down time† until the system is up and running again. This generally means they will have to revert back to paper documentation while the system is down, so they also need to have a recovery plan in place detailing how they will go about getting the paper documentation from the â€Å"down time† transferred into the EHRs. Conclusion Although some might argue that an EHR system is too costly and too much work, it is a federal mandate that all physicians/facilities (who service Medicare or Medicaid patients) implement an EHR system. And while the transition from paper to electronic is a costly and tedious process, the benefits of an EHR are numerous and greatly outweigh the cost of implementation. As President Obama said, â€Å"You shouldn’t have to tell every new doctor you see about your medical history or what prescriptions you’re taking. You shouldn’t have to repeat costly tests. All that information should be stored securely in a private medical record so that your information can be tracked from one doctor to another — even if you change jobs, even if you move, even if you have to see a number of different specialists. That’s just common sense. † (Making the Switch: Replacing, 2010). References Benefits of EHRs. (n. d. ). Retrieved February 13, 2013, from http://www. healthit. gov/providers-professionals/improved-care-coordination Blavin, F. , ; Ormond, B. (2011, May). HITECH, meaningful use, and public health: Funding opportunities for state immunization registries [White paper]. Retrieved from http://www. medicaidhitechta. org/Portals/0/Users/011/11/11/ImmunRegWhitePaper. pdf Kwami, K. K. (n. d. ). The EMR federal requirements of physicians. Retrieved February 13, 2013, from http://www. how. com/list_6961848_emr-federal-requirements-physicians. html Making the switch: Replacing your EHR for more money and more control [White paper]. (2010, September). Retrieved from http://www. healthcareitnews. com/sites/default/files/ resource-media/pdf/making_the_switch_replacing_your_ehr. pdf Meaningful use 101. (n. d. ). Retrieved February 13, 2013, from http://www. medicity. com/meaningful-use- 101. html Menachemi, N. , ; Collum, T. H. (2011, May 11). Benefits and drawbacks of electronic health record systems. Retrieved from http://www. ncbi. nlm. nih. ov/pmc/articles/PMC3270933/ Murphy, K. (2012, May 9). American Recovery and Reinvestment Act (ARRA). Retrieved from http://ehrintelligence. com/glossary/american-recovery-and-reinvestment-act-arra/ Pay for performance payment systems that reward or penalize hospitals based on performance. (n. d. ). Retrieved February 13, 2013, from http://www. getwellnetwork. com/services/health-reform/pay-performance What are the advantages of electronic health records? (n. d. ). Retrieved February 13, 2013, from http://www. healthit. gov/providers-professionals/faqs/what-are-advantages-electronic-health-records How to cite Ehrs in Health Care, Essay examples

Strengths And Weaknesses Of Diversification †MyAssignmenthelp.com

Question: Discuss about the Strengths And Weaknesses Of Diversification. Answer: Introduction Diversification is a strategy which is used for the purpose of expansion of business in the existing marketplace or in the other fields of market. Primary aim of implementation of this strategy is to enter into a new market with a new product or service or launching the existing product by adding unique and attractive features for the purpose of re-launching in the existing market. This strategy sometimes acts as the part of defensive and offensive set of strategies. It is one of growth strategies described under Ansoff Matrix model. The statement Diversification is a perfectly logical development, ensuring the rationale and efficient use of resources defines that diversification is implemented in the workplace with the objective of ensuring success and growth (Aspara, et. al., 2011). When a business enters into a new market, lot pf challenges and opportunities comes which needs to be faced in an effective manner so that desired goals could be acquired. For the same purpose, diversif ication strategy is implemented in the workplace. In this essay, several aspects of the diversification, its correlation with the other aspects of Ansoff Matrix framework will be covered. Along with this, strengths and weaknesses of diversification strategy will be covered. Further, tools which describe relation between external business environment and diversification will also be discussed. Concept of diversification and types of diversification Concept of Diversification Diversification is a risky section of Ansoff Matrix as business organizations does not have much experience in the new market, thus, the chances of products succession are very less. Ansoff Matrix has defined four growth strategies i.e. market penetration, product development, market development and diversification. As per Ansoff, diversification strategy is unique and distinct from other three growth strategies because the risk level is pretty high in diversification. The first three strategies are applied in the workplace with the help of existing technical, financial and merchandising resources which company already using for its existing product line. But in case of diversification, organization requires to adopt new set of strategies along with new technological and facilities. Acquisition of new skills and knowledge is also required in adaptation of diversification strategy with the objective of successful expansion of business in new markets with new products (Kumar, Gaur Pat tnaik, 2012). Before implementing diversification strategy in the workplace, organization is required to conduct market research and related strategies so that the target customers needs, market environment, competitors involved in the industry, strategies used by them, etc. elements needs to be considered. This helps the organization to introduce and promote new products in new marketplaces with the objective to gain success and growth. Product diversification is a concept under which new products and existing products are being manufactured and promoted in new marketing conditions so that business could be expanded. Various companies have also adopted the method of expansion of existing product line under which a new product is being launched related to the existing product (Villarreal, Cusimano Renner, 2015). For example, tooth paste manufacturing firm launches tooth brushes and tooth powers under the same brand name. Companies also use product extension and brand extension in order to uplift sale volumes and the number of customers with the objective of increase market share in the target or in new market (Whittington, 2014). Types of diversification In order to establish a sustainable competitive advantage in the target market along with implementing the differentiation strategy, it is required to make a clear understanding regarding differentiation strategy. The rationales on which differentiation strategy is implemented in the workplace are customer needs, quality of product and services and competitors. Product differentiation has various approaches and this is carried out at workplace with the core business objective of gaining competitive advantage through adding unique features in their existing products or by launching totally different product for making a separate image from its competitors. There are various means through which product differentiation could be carried out in a business such as product differentiation, image differences, service differentiation and many more (Martin, et. al., 2012). Through adaptation and implementation of differentiation strategy within workplace, organization could gain success and gr owth by using the existing brand value which will help them to successfully launch the product in the new market along with avoiding the direct confrontation with the competitors. Therefore, it could be said that differentiation is an effective strategy through which companies could earn sufficient amount of profits by utilising the available industrial resources (Zhou, 2011). Following are certain types of diversification: Horizontal Diversification: Approaching to the different target market through launching unique products and services which are unrelated with the existing product line of the organization is known as horizontal diversification (Park Jang, 2013). For instance, PepsiCo diversify its products through launching an energy drink. This type of diversification is also known as related diversification because companies diversify their offerings related to their existing product lines. Vertical Diversification: Under this type of diversification, company starts from the initial stage of its existing product line in order to make improvise existing products and services (Chioda, et. al., 2011). For example, a reconstruction company starts selling paints. Concentric Diversification: Available technologies and marketing system of an organization are fully utilised with the motive of enlarging the production portfolio (Liu, et. al., 2014). For instance, cosmetic products manufacturing company starts producing shampoo. Unrelated diversification: When a company diversify its offerings unrelated to its existing product lines is known as unrelated diversification. For example: Coca-Cola starts rendering consultancy services. For example: In last 80 years, Volvo Group which is a Swedish multinational company engaged in production of trucks, cars, buses, etc. Its technical team is constantly working on exploring security technologies for improving the credibility of their products in the international market. In this regard, three-point belt invention is their landmark invention. Company granted this invention free to all other companies of the same field which has now become a basic configuration for all automotive. Although, there is not much complications in this invention and it is too simple but it has saved many lives and it has also helped the Volvo to gain effective image in terms of safety technology in the global automotive market (Althoff, Segraves Johnson, 2014). Benefits and diversification Diversification generates various ways for an organization to grow, prosper and expand in the target market. With the help of diversification, organization could gain several financial advantages. For instance, when a company acquires another enterprise or comes into a joint venture with other business enterprise, it leads to increase in the revenues of the organization which also impacts organizational profitability (Kim Reinschmidt, 2014). For instance, before launching of a new drink in the target market, PepsiCo executes market research strategy with the objective of ascertaining the risk and opportunities factors. Successful implementation of diversification strategy will lead the organization to increase its market share in marketplace. Introduction of new and effective products and approaching to the appropriate group of customers is an essential aspect of diversification which helps organization to increase its customer base. For instance, if product launched by the company will meet customers requirements, chances for success increase while if the product fail to meet customers requirements, chances of success decreases for the organization as well as for the newly launched product. Diversification strategy increases growth opportunities for an organization because it helps the organization to enters into a new market with a new product without any experience. Risk factor plays crucial role in the success and growth of an organization. Diversification strategy leads to introduction of new product in the new market, thus, high level of risk is involved. With the help of diversification, it decreases the impact of risk over business because there is various range of product and if one of them will fail, it will not much affect enterprises performance (Vik McElwee, 2011). Dangers of Diversification In order to gain financial advantage, various companies enter into a joint venture or acquire other enterprises and miscalculate the profitability from that venture against the cost incurred to form that venture. For example, PepsiCo enters into a joint venture with a construction company but PepsiCo does not have sufficient information related to construction business, thus, it may originate negative outcomes. Increasing market share by introducing new products in new markets leads to increase in the competition level. For example, PepsiCo is planning to launch an energy bar chocolate with the view to diversify its product ranges to other fields. But due to aggressive competition in the chocolate industry and due to lack of experience of that particular field, desired goals and objectives may not acquire. On one side, diversification increase growth opportunities for an organization while on the other hand, it also generates various chances of failures due to non-acceptance of product by target customers, etc. (Wan, et. al., 2011). Critical comments on Whittingtons statement According to Vaara Whittington (2012), diversification is a perfectly logical development, ensuring rationale and efficient use of resources. This is true because every business enterprise needs to face decline stage once in a lifetime and in that period of time, organization may get success otherwise it will fail. Authors have described that Strategy-as-Practice plays crucial role in strategic management concept and it helps the organization to manage the activities in an effective manner. Strategy-as-Practice has two meanings: practice signals both an attempt to be close to the world of practitioners and other meaning is sociological theories of practice. Main aims of these studies are that the strategy processes are relies upon the organizational functions and on other functions that affect the performance of the strategies and their outcomes. SAP research has provided an alternative method to the organizations in relation with performing decision making process in an effective m anner. Strategy-as-Practice has common characteristics with the approaches of strategy process and the new micro-foundations approaches of strategy. The primary focus of SAP approach is to find out the most appropriate way so that distinct method could be originated with regards to strategic management. Apart from the utilisation of SAP approach to determine alternatives for decision making processes, it is also used in the research for analysis of social practices (Tixier, Bataill Jagla, 2010). In relation with diversification, it is required for an organization to perform market research activity in an appropriate manner so that the desired outcomes could be acquired. Diversification is being implemented within the workplace with the objective of expansion and for expanding business into new fields of market, it is required to adopt certain unique and advanced level strategies such as SAP approach. This approach has the capability to strengthen the process of making strategies and it is also essential in the procedure of executing all functions of the organization in an appropriate manner. As per my opinion, the statement given by Whittington (2012) is true because diversification is the only activity through which organization could expand its business in the domestic or in international marketplace. This is the strategy which promotes the organization to enter into a new industry with a new product and that too without any experience, talent or knowledge for that market. This strategy helps the organization to identify its capability as well as various challenges occur for an organization which could be moulded into opportunities using unique strategies of organization. If organization will not be able to make their separate image in the new marketplace then it could be observed that the chances for surviving in the dynamic business environment for a long run are quite less (Vaara Whittington,, 2012). Diversification is a strategy which is essential for the growth of an enterprise. It helps the organization to mitigate risks factors involved in the market as well as it also expand the network of the organization so that desired outcomes could be attained. Apart from this, the statements second part says that efficient and rationale utilisation of resources is necessary in order to implement diversification and related strategies effectively. Resource management is another crucial task for an organization which should be executed in an appropriate manner with the objective of attaining higher results with minimum wastage of resources (Calms Thoret, 2011). Resource management technique includes management of technical resources, production, man power, etc. All these resources should be combined together in such a way so that the task could be accomplished in the most appropriate manner. This will help the organization to gain its desired goals and objectives along with this, organization will be able to develop its separate image from competitors. Diversification is implemented with the purpose of expansion and this could be done in the existing product line or in the different product line. Thus, combination of resource management and diversification strategies should be executed in an appropriate manner so that organization will be able to create opportunities for itself for achieving desired outcomes. Under resource management technique, one of the crucial tasks is allocation of duties to the employees (Lamin, 2012). While allocating the tasks to the employees, it is required for the organization to ascertain its employees capabilit ies, skills and knowledge so that right task could be allocated to the right person. This is also known as the golden role for business enterprises in relation with gaining success and gaining competitive advantage in the marketplace. It has been observed that every product and service has a limited life and if an organization will focus over single product or service, then the life for that organization will be dependent upon that particular product only (Delcoure, 2010). But while setting up business, primary objective is to survive in the dynamic business environment for a long run and this is the reason organization focus over various products and services of the same product line as well as over different products and services from different fields. Diversification helps the organization to make its network broad and wide and while diversifying the business, organization should determine every aspect of the new filed so that the chances of failure could be mitigated. Apart from this, it has also been observed that the authors have said that the resources usage should be rationale as per their requirements (Belousova Dorfleitner, 2012). For instance, Disneyland has developed their position as performing company in terms of providing its customers qualitative entertainment services. Through this, organization has attained highest value visitor satisfaction and a huge number of tourists along with pleasure and happiness. In this manner, employees plays crucial role in attainment of desired goals and objectives of the organization. Conclusion From the aforesaid information, it can be concluded that strategic management plays crucial role in success and growth of an organization. In this essay, various aspects of strategic management and diversification have been discussed. Diversification helps the organization to gain its desired goals and objectives along with ascertaining the opportunities for acquiring success and growth related objectives. The fact cannot be denied that diversification consist of high risk factor but there are various benefits which could be attained through application of this strategy such as expansion, growth, etc. In this essay, strategy-as-practice approach has also been discussed which is essential in acquiring success and developing strategies for attaining competitive advantage and growth as per the managements expectations (Chambers Zdanowicz, 2014). 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